If you’re feeling like your Google ad budget is draining too fast with minimal returns, we want to show you three proven ways to spend less while getting more from your campaigns, with tips from our Google Ads experts.
Tip #1: Master the Art of Smart Bidding
First up, let’s talk about bidding strategies. Many advertisers set manual bids without fully understanding Google’s Smart Bidding options. If you switch to strategies like “Maximize Conversions” or “Target ROAS” (Return on Ad Spend), you’ll use Google’s machine learning abilities to adjust bids in real time based on user behaviour.
This means you’re not overpaying for clicks that are unlikely to convert. When you set clear conversion goals and let the algorithm do the heavy lifting – you’ll save yourself both time and money.
Wondering where to start? Begin with a conservative budget and gradually increase it once you see consistent results.
Tip #2: Negative Keywords Are Your Best Friend
If you’re not using them, you’re likely wasting money on irrelevant clicks. Negative keywords prevent your ads from showing up in searches that don’t align with your business. For example, if you sell premium furniture, adding “cheap” or “free” as negative keywords ensures your ads aren’t seen by bargain hunters unlikely to convert.
We’d recommend reviewing your Search Terms Report in Google Ads every week or so and adding new negative keywords based on searches that aren’t producing results.
Tip #3: Optimise Your Ad Copy for Higher Quality Scores
Finally, let’s talk about improving your Quality Score. Google assigns this score based on your ad relevance, expected click-through rate, and landing page experience. A higher Quality Score can significantly lower your cost-per-click (CPC).
To boost your quality score, here’s what you can do:
- Write compelling headlines that directly address customer needs. Make these headlines human-centric.
- Use action-oriented CTAs that start with a strong verb.
We also recommend A/B testing different ad copy variations to see which performs best and refine the copy you use from there.
If you decide you’d rather have a Google Ads expert help you boost results, book a free strategy session with our team at Click Maverick.
