When you’re working with a Facebook advertising agency to deliver a world-class digital marketing campaign, you need to ensure that you’re familiar with creative briefs and how to use them effectively for a more powerful message to your customers.
What Are Creative Briefs?
Creative briefs outline the most important aspects of an advertising campaign and what it is meant to achieve. It lays out not only the creative framework, serving as a rough template from which to start building creative ideas, but it also serves as a funnel for those ideas so that they can be narrowed down to achieve a predetermined desired outcome.
A well-crafted creative brief helps both you and the agency understand and agree on the campaign’s goals, intended target audience, messaging, tone, style, and overall strategy.
What Happens When You Don’t Have an Effective Brief in Place?
If you don’t have a brief in place at all, or if the brief you do have is undercooked, the result is a haphazard creative process that has no direction, no boundaries, and no cohesion and is therefore likely to result in a failed or underwhelming campaign.
Without a well-crafted creative brief, it’s not clear who the advertising campaign is aimed at, which can play a huge part in determining the tone and style required. This can lead to a mismatch between your messaging and the target audience, resulting in a Facebook advertising campaign that doesn’t connect.
More often than not, the result of this is money down the drain, as the campaign won’t achieve the desired results of attracting new customers and/or retaining existing ones. Not only does this lead to disappointment and frustration, but it can also end up straining the relationship between you and the agency as blame games start to play out.
Ultimately, however, you suffer most from a lack of return on your investment and a potentially damaged brand image.
Here at Click Maverick, we want to help you get the most out of your digital marketing expenditure and will work tirelessly to help ensure that your creative brief and everything that follows is on point. To work with a world-class Facebook advertising agency that gets it right, contact us today! We offer a free strategy session upfront to get the ball rolling.
