As a highly skilled web development team in Johannesburg, we know that the most important things your website needs to succeed are speed, style, and substance. Let’s unpack what that means.
Speed
The speed of your website is a crucial component that often overrides matters of style and even substance for many users.
According to 2017 research published by Google, users are 32% more likely to bounce from your website if the page loading time goes from one to three seconds. In other words, an extra two seconds of loading time is all it takes to lose one-third of your visitors.
It’s likely that users are even less forgiving now, given the vast technological improvements that they have become accustomed to since then. Some sources claim that the bounce rate for three-second load times is now as high as 40%.
Style
In a recent Forbes article, it was revealed that about 50% of Internet users form their opinion about a company based on the website design of the user interface (UI) alone, with 57% of users saying they won’t recommend a business to others if the UI design is poor.
When a UI is poorly styled, it can create a bad user experience, which ultimately results in a negative perception of the overall brand. After all, if a company’s website is poorly thought out, unattractive, and difficult to use, then the natural assumption one might make is that the company and its products are equally inscrutable, difficult, poorly organised, low quality, and not friendly to customers.
Substance
Your website should be a hub of useful and informative information about your company and its products and services. Therefore, to ensure a rich and valuable interaction with users, it’s crucial that your website offers substantive value.
Without offering crucial and valuable information to your target audience on the topics, products, and services that they are seeking, you are likely to lose potential customers who will simply become frustrated with your website’s opacity and seek out your competitors’ websites instead.
Want to outrun your competition? Your website needs speed, style, and substance! Let’s transform your website into a high-performing online presence. Contact our Johannesburg-based web development team for a free strategy session.
