Digital marketing has the unique ability to foster greater customer engagement. It allows businesses to be more adaptive and responsive to the needs of consumers compared to traditional marketing, which is expensive, more distant, and generally less dynamic.
Our Johannesburg-based digital marketing agency believes that digital marketing offers superior marketing service at a lower price point while achieving a better return on investment (ROI) when compared to traditional marketing.
Target Market Precision
Traditional marketing, such as billboards, print ads, radio ads and TV ads, generally follows a broad targeting approach, reaching anyone who happens to stumble upon the ad. While this can raise brand awareness, it offers very little control over who sees the message, thereby making it difficult to guarantee a favourable result.
In contrast, digital marketing allows marketers to target highly specific audiences through data-driven platforms like Google Ads, social media and email marketing.
These platforms enable you to segment audiences using detailed demographic information, ranging from age to income levels, and even their online behaviours.
Data and Analytics
The ability to access real-time data and implement comprehensive analytics gives digital marketing platforms a distinct advantage over traditional marketing methods.
With traditional marketing, performance is usually only measured much later through proxy data such as resulting sales volumes or surveys. However, this is far from accurate.
With digital marketing’s analytical tools, you can monitor key indicators such as click-through rates, engagement levels, audience reach, conversion rates, and more—all in real time.
This makes it simple to fine-tune your marketing efforts based on real-time data and analytics, making digital marketing strategies more agile and responsive.
Cost-Effectiveness
One of the greatest advantages of digital marketing is that it is generally far more cost-effective than traditional marketing.
For example, an average pay-per-click advertising campaign might cost a business in Johannesburg around R9000 excl VAT per month on average, depending on your goals and available ad spend budget.
By comparison, traditional marketing methods, such as TV, radio, and print ads, are incredibly expensive.
The cost of producing a TV ad in South Africa could range anywhere from R2 million to R20 million or more, depending on the size of the production. This doesn’t even include the cost of airing the ad, which can be as much as R240,000 for a 30-second slot during prime time on major channels like SABC1.
Billboard advertising, another popular traditional medium, can cost anywhere between R14,000 and R120,000 per month, depending on the size and location of the billboard.
Take advantage of digital marketing and maximise your marketing ROI today! Contact digital marketing agency Click Maverick for a free strategy session.